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Custom Web Development
Don't ask what we can build.
Tell us what you want.
Most web agencies hand you a list of packages and ask you to pick one. We'd rather start from your business problem — web apps, marketplaces, internal tools, integrations, AI-powered workflows, anything that runs in a browser — and build the thing that actually solves it.
A different starting question
The limit was never what we can build.
Most conversations start with "what can you do?" — as if there's a fixed menu. There isn't. The question that actually gets you a better website is "what do I need this to do for my business?" Here's what that shift looks like in practice.
“Can you build me a website?”
“My sales team keeps copying leads into a spreadsheet by hand — fix that.”
“Do you do WordPress?”
“Customers need to book multiple resources with different pricing rules.”
“What packages do you offer?”
“I want an internal tool only my staff can see, that talks to our accounting software.”
“What's included in a website?”
“Our onboarding takes three weeks because everything's manual — automate it.”
What we build
If it runs in a browser, we can probably build it.
This isn't an exhaustive list — it's a sample of the kinds of problems we've solved before, to get you thinking past "a website" and into what would actually change how your business runs.
Web Applications & Internal Tools
Dashboards, admin panels, and internal systems your team will actually want to use — built around how you work, not a generic template.
Marketplaces & Multi-Vendor Platforms
Multiple sellers, commission splits, and payouts, structured around your specific business model.
Booking & Scheduling Systems
Multi-resource bookings, dynamic pricing, deposits, and reminders — not a generic plugin bent into shape.
Membership & Subscription Portals
Tiered access, recurring billing, gated content, and member-only tools, on your own platform.
Custom CRMs & Client Portals
Track leads, jobs, and clients exactly the way your business actually tracks them.
Payments & Checkout Flows
Custom pricing logic, quotes, deposits, and multi-step checkouts that off-the-shelf carts can't handle.
API & System Integrations
Connect your website to your CRM, accounting software, ERP, or anything else with an API.
AI-Powered Features & Agents
Chat interfaces, AI agents that take action, and workflows that write, summarise, or decide on your behalf.
Data Pipelines & Automation
Move data between systems automatically, on a schedule or triggered by an event, without anyone copy-pasting.
Built on the same system as everything else we ship.
A custom build isn't a separate track from how we work — it's Web + AI + AEO applied to something bespoke. Type-safe from end to end, fast, structured for AI answer engines by default, and ready for AI agents or automation to be added without rebuilding what's already there.
- Real authentication, real data, real production deploys
- Clean, semantic structure — not a page-builder plugin stack
- AI features and automation are additive, not bolted on afterwards
- The same team that builds it also maintains it long-term
How it works
Five steps, no fixed price list.
Because scope varies project to project, so does the process for getting there — but the shape stays the same.
Step 1
Discovery
Tell us the problem, not the solution. We ask questions until the actual requirements are clear — not the assumed ones.
Step 2
Scoped proposal
A written scope and quote broken into milestones, so cost and timeline are clear before anything is built.
Step 3
Build in milestones
Working software at every milestone, not a single reveal at the end — you see progress and can redirect early.
Step 4
Launch & handover
Deployed, documented, and handed over cleanly — you're never locked out of your own system.
Step 5
Ongoing support
Available afterwards the same way as any Web Cube build — see our Maintain service.
Proof, not promises
A few things we've built.
What clients say
Read all →"Alvin is passionate on business owners, he has the drive to want them to work on the business, and always keen to craft automation strategies. He is the go-to when you want to create a website to automate your business! "
Edith Tay
Founder · PropertyBank Pte Ltd
"Alvin is a very patient and gentle guy. He will only give you what u require and totally very understanding to your trade. He’s very well-versed in web development and can totally see how good his IT skills are. If u want someone honest, well verse and patient, Alvin is the go to guy! "
Andrea Lim
FA · Prudential
"Alvin is very knowledgeable and approachable. He is always at the forefront of his competitors. As he adopt the AI tech to build website for customers, made his company even more attractive! Alvin looks so professional is because he is a lecturer too! Start doing 1-2-1 to know him more."
Simon Yap
Founder · Weave 7 Pte Ltd
FAQ
Common questions about custom development
So — what do you want to build?
Describe the problem, not the solution. We'll come back with how we'd build it, what it would take, and what it would cost.
hello@webcube.asia